I automated almost everything. Then I hit the wall I had built myself.
Nineteen years leading business transformation, from 2002 to 2021. Then a media brand that reached over a million people. Then I turned the same lens on my own company and automated close to all of it.
And I still hit a wall. Everything else was a system. The content still needed me, in a room, in front of a camera, every day. I had automated my way into being the last bottleneck in my own business.
So I built the system that removed it, and pointed it at myself first. Since April 2026 I have not been in front of a camera. The content never stopped.
That is the work now. Finding where a business still depends on one person being present, and designing the system that takes the dependency out without taking the person out.
